Media psychology is a study which uses the theories, concepts and methods of psychology to learn more about the impact of the mass media on individuals, groups, and cultures. But, this definition is physically wide to be very useful and not to mention that the dynamic and reciprocal nature of media and people or consumers will be ignored. Specifically, media psychology is concerned with the inter- and intra- personal psychological dimensions underlying the impact and use of any medium of communication, irrespective of the nature of the subject matter being communicated. It is also concerned about the social and psychological parameters of communications between people that are mediated by some technology or conduit other than simply air. Many specialist in the field of media psychology apply and work at their various skills, training and expertise in a variety of arenas. Not only do they teach courses in the field but also do fact-finding on media issues. Various media organization including movie studios, independent filmmakers, television networks, screenwriters, producers and directors are being advise by the media psychologist on the myriad aspects of human behaviour and how much information might be most accurately portrayed in the media. useful advice to the media organizations however, requires more than a knowledge of psychology, but also the knowledge of how media function as well as the understanding of the media's need to strike a balance between accuracy values and entertaintment purposes will be needed. As the conclusion, media psychology is principally interested in all forms of mediated communications and their related effects on both senders and receivers.
